Proper Way to Increase The General Level of Social Media Knowledge in Your Organization

Social media are therefore the ideal channels to reach 60 to 65% of the inhabitants who are active on social media. And to matter even more than just conversing with those residents. Yet we notice one major bottleneck: the digital skills of employees are not that high. However, an increase in the general level of knowledge about social media can help you well. For example, you can turn your employees into internal online ambassadors, to work on your reputation and image and to make recruiting easier.

Men, Employees, Suit, Work, Greeting, Business, OfficeIn addition, at a higher general level of knowledge about social media, you can also buy likes for creating content for social media channels together. That provides more variation on your social media channels, a look behind the scenes, a vision of your colleagues in the professional field. But also to use social media more professionally, with multiple services is a nice step to take.

On the one hand. The need to be part of an organization, to use all possibilities of social media, for communication, participation, services, reputation management, deployment of employees as online ambassadors (employer branding), recruiting …

On the other hand. The rapidly changing world requires HR and personnel services to look at learning and development in a different way.
– Towards a future-proof workforce
– Lifelong learning in the knowledge society
– The need for competence development is greater than ever.

The way in which (social media) learning is organized within organizations is changing. Social media is the business of everyone within the organization.
But:
– Social media are very extensive
– Social media are constantly changing

Employees want one clear learning environment in which:

– Micro-learning is central, therefore “snackable” online lessons of max. 3 minutes.
– They control how what and when they learn.
– Always have up-to-date online lessons available.

Some flex is a brand new concept: A modern online learning platform with “snackable lessons” (max. 3 minutes) about the different social media for everyone within the organization. With 1 subscription, everyone in the organization can learn unlimited and at their own pace. The lesson program is continuously expanded and updated, through challenges and gamification we stimulate an efficient and effective online micro-learning experience. Learning is no longer limited to online or the classroom alone. That is why we also offer a subscription variant with a mix of learning forms: online and in-class (workshops).

Belgian Police Lead the Online Battle Against IS

Belgium takes the lead in the fight against online propaganda for IS. During a four-day promotion, more than 26,000 images, videos and messages were taken offline in twitch viewer bot. Specialists doubt how long the impact will last. But while IS recovers its channels, it is also easy to infiltrate.

This is mainly done with the help of Telegram, an online messaging service that long escaped the grip of the security services. But in the meantime, that company is also working with governments to ban propaganda for terror from its channels. For example, during the first two days of the operation organized by Belgium, it had already blocked more than 2,000 user accounts, it reported itself.

The nerve center of the action was located at the federal judicial police of the province of East Flanders. It was assisted by police and security services from eleven other EU member states and nine internet companies, coordinated by Europol. The action did not lead to the identification of persons behind the propaganda machine – at least not in our country.

On the island of Tenerife, an arrest was made on Friday of what the Spanish police call “a typical example of the target of IS propaganda”: a young Mauritanian who, on his own initiative, radicalized what he found online and who subsequently started to use that material himself. to spread.

“The aim of the campaign was to disrupt the creation and distribution of propaganda for IS,” prosecutor Eric Van der Sypt explained at a press conference at Europol in The Hague. “That has been successful. We have succeeded in achieving something important: as far as we know, the Islamic State is no longer active on the internet. ”

The latter is a bit exaggerated because yesterday we ourselves still managed to find IS propaganda – both on existing channels that seemed to be escaping attention, and on hastily founded new channels. Specialists say that the disruption was more severe than in previous campaigns – one of which was also led through Belgium in April of last year.

For example, not only propaganda channels but also many individual accounts of people who manage such channels died – and many new channels disappeared soon after they were founded. “But also a cat-and-mouse game that you thoroughly tackle remains a cat-and-mouse game,” said Amarnath Amarasingam, a Canadian scientist who focuses on IS propaganda, for which an impossible work the security services do stand for.

FAKE CHANNELS Fake, Fake News, Media, Laptop, Internet, Computer
They themselves emphasize that their work, in any case, causes a great deal of damage to the terror group. “They will undoubtedly try to turn up again, but that requires time and money,” said public prosecutor Van der Sypt. And then there is another advantage to this type of action that investigators would rather not talk about too much: the possibility of infiltrating with IS when there is great chaos.

Now that the terror group has to activate new channels quickly and en masse, security services can mislead supporters and lure fake channels. In this way they can get to identities of users, follow conversations and even drop espionage software on computers of IS’ers. Nobody wants to confirm that the operation of the past few days has been used for such infiltrations, but warnings for suspicious accounts have already appeared among jihadists themselves.