Data Analysis for Better Customer Service
For entrepreneurs, data analysis is very important in their business, not only for customer retainment but also for good customer service. Therefore, an entrepreneur should also do data analysis for employees. Find a good data analyst on your behalf through Lewagon – .
The service experience in a company stands and falls with the quality of your staff. Minor problems in staff lead to bigger problems in the day-to-day operations of a company and hinder potential growth.
Data Analysis to Build the Perfect Team
People management is required to build the perfect team. And of course, you can do this with the support of data. Which of your employees manages to serve the most guests in one shift? What is the average income for each employee? How much tip do your employees get? Questions like these can be answered with data to give you an overview of your team. This gives you the opportunity to evaluate exactly who really fits into your team and who doesn’t quite meet your desired profile.
There’s also a chance to see how you can make better use of your employees. For example, you may see that one of your employees is more engaged and successful during the morning shift, or that another employee performs better when working at the bar. Ultimately, it pays to dedicate to employee data to create more efficient and smart use of the workforce. And isn’t that exactly what makes a perfect team?
Marketing and Advertising
Another big advantage of data collection and analysis is the option to offer targeted offers to your customers. By registering customers after visiting your restaurant, café or bar, you can record smaller details to gain a better understanding of your customers. With this information, it is then possible for you to identify and contact certain customer groups. For example, you could communicate special offers, such as a discount for students, discounts for seniors or a “Ladies Night”, directly to your target groups.
Find a balance
As you can see, data can be used in pretty much every area of your business without the risk and without much effort. Whether it’s simple data analysis of the most popular dishes on your menu or an overview of your best customers and target groups, data is everywhere. However, it is up to you to seize the opportunity and integrate data analysis into your company. Nevertheless, one should be aware that a company cannot only be managed by data analysis. It takes a balance between human sensitivity and relevant data to run a successful and authentic business.
To achieve this balance, many people today turn to online and mobile POS systems. With this application, you can quickly and easily have all your data summarized in various reports and at the same time run a successful business with the help of many other functions.