Briefing is basically an instructional or informational meeting. Therefore, when it comes to business briefing, it’s basically when you held a meeting to give instructions or information to your workforce regarding new stuff. This can be anything from…
In small organizations, employees may take part in single briefings but for larger or more established corporations and organizations, business briefings are done more specifically per team level.
Business briefings are actually more focused than being a general meeting. To give you an example, if you’re a retail business and has a new policy developed to improve its service, then every store manage may need to brief employees on how policies work and then, provide instruction to execute them. Sales manager may even hold briefing under his team to be able to share info regarding new product offers.
Small businesses may brief their management or leadership team regarding layoff or any strategic maneuver prior to taking any actions.
Simply speaking, any decision that the business or company will do that would affect the entity as a whole whether it is good or bad will be discussed in the briefing.