Reasons for background music in business
The perfect soundtrack for your company needs a professional partner who will select and coordinate the right background music program for you. The use of high-quality pieces of music and excellent sound quality is particularly important.
Strengthen your brand, improve your sales, and improve customer loyalty with your background music. Playlist selection brings you the right music to the point of sale.
Four reasons for background music in business
Background music arouses emotions
Experience the power of music in your business. A soundscape adapted to your customers is more than just a shop. Even in medicine, music is now used as a therapeutic aid in many areas. The sound influences your heartbeat and can improve your blood circulation, breathing rate, and muscle tension.
Background music influences purchasing behavior
The right carpet of sound in your shop can have a decisive influence on purchasing behavior. A study by the Center for Contemporary Music at Danube University Krems shows that both employees and customers rate subtle background music in salesrooms to a large extent as indispensable and pleasant. The right background music can also influence perception and the sense of time. Waiting times can thus be bridged, among other things. A positive characteristic, especially in the service industry.
Background music increases sales
A pleasant sound atmosphere can also affect the wallet of your customers. According to various studies, the right music increases sales between 27 and 33 percent – a considerable number. A field experiment by an American researcher in a supermarket has become legendary. He tested various background music in the market with an amazing result. With quiet music, customers stayed in the store much longer and would have spent more money. For example, classical music has the power to make products appear significantly more valuable. Customers are also ready to spend more money.
Background music powers your brand
The sound makes the music. The right background music in your shop is the icing on the cake for a successful external presentation. With the right sound branding, you shape and strengthen the appearance of your brand and make yourself credible and authentic. It is not for nothing that large chains and corporations rely on sophisticated music concepts. So leave a lasting impression on your customers’ ears.