Regardless if you are selling customized furniture or representing brands, one thing that any commerce should know is effective advertising. This plays a key aspect in persuading and convincing consumers to make a purchase from you.
Driven By Efforts
It is integral to seek ways on how you can stand out from the rest of the pack, particularly if you are competing with resellers who are representing the same brands. There are many techniques and strategies that can help you rise on top. This includes talking to happy customers in order to find out the things they like the most when buying adjustable beds and other furniture from you. With small talks allow you to get valuable insights on what to improve and what to let go on your existing strategies.
More Ways than One
Of course, there are other approaches that can be done. For instance, the feel and look of your promotion and advertising will depend to your demography. Having said that, if your products are geared to children’s furniture, then the materials used must be colorful and fun, if you’re selling outdoor furniture, then sticking with earth-toned colors as well as imagery showing how your products looks like in natural setting can go a long way.
In addition to that, one way of keeping your marketing cost low is by focusing on a certain target market. Look for condo or homeowners associations that are producing monthly or quarterly newsletters. Oftentimes, you can insert your ads in these newsletters for a small charge yet be able to reach a wide market. Try finding associations that suit your audience.
Hosting a mini event showcasing your furniture and craftsmanship, inviting painters, interior designers and floor installers who support your business will help expose it to a bigger audience.
With this event, you can launch a Q & A segment where you can further explain how your work is more beneficial for the attendees.
It will be a great move as well to send some promotional materials regarding your furniture to professionals that are within your line of business. You may send to decorators, real estate stagers and interior designers. Offering discounts is a big attraction among clients and a real money maker too. To ensure that you’ll be getting their attention, enclose a tape measure along with your logo, slogan and contact info telling what type of furniture you are specializing.